Prime Video and PBC announce a multiyear deal to stream boxing to fans worldwide.
New York, NY - December 7, 2023 - Boxing fans, rejoice! Prime Video and Premier Boxing Champions (PBC) have teamed up to produce some of the most exciting and competitive events in the sport of boxing. Featuring many of the biggest names in boxing today. The landmark, multiyear rights agreement will provide fans with year-round access to notable boxing events, exclusively on Prime Video.
PBC boasts a formidable stable, with over 150 active fighters across various weight divisions, including top contenders and current world champions. Since its debut in 2015, PBC has delivered the biggest PPV events in the sport of boxing, such as Floyd Mayweather’s bouts with Pacquiao and McGregor. In 2023 approximately 1.2 million pay-per-view were purchased in the US for the PBC promoted Tank Davis versus Ryan Garcia bout. With Prime Video, PBC will continue to showcase boxing talent with the potential to keep fans on the edge of their seats.
Marie Donoghue, VP, U.S. sports content & partnerships, Amazon had this to say about the partnership.
“We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events. With live coverage of PBC action throughout the calendar year, Prime Video continues to bring viewers in the U.S. and around the world the best in sports.”
Prime Video will distribute PBC’s industry-leading pay-per-view (PPV) events in the U.S, with the first event anticipated for March 2024. These fights will be available for all viewers to purchase, regardless of Prime membership. Prime Video will exclusively stream a PBC Championship Boxing series of events throughout the year. These cards will showcase top matchups among rising and current boxing stars. Details on specific cards, dates, and locations will be announced at a later date. This will be available in the U.S. and select countries. Along with the live PBC events, Prime Video will also offer fans behind-the-scenes PBC docuseries, live weigh-ins, and more.
One of the greatest benefits for boxing fans is on-demand access to previous events, highlights, and archival footage. Right along with your ability to watch critically-acclaimed Amazon Originals including the Emmy Award-winning comedies Fleabag and The Marvelous Mrs. Maisel; Prime Subscribers also have access to PBC’s catalog of fights.
Bruce Binkow, CEO, Integrated Sports, exclusive agency for PBC shared insights on how the deal benefits his company. He said,
“Premier Boxing Champions is very proud to partner with Prime Video to showcase our world-class boxers and events. With Prime’s incredible reach and unprecedented marketing power, we’re very excited to reach new audiences for our sport as we continue to present the most exciting, competitive and biggest fights in Boxing,”
Premier Boxing Champions (PBC) is a live boxing series created for TV and cable by Haymon Sports, LLC. Since its inception in 2015, PBC has changed the landscape of boxing producing some of the most memorable fights in recent history. Deontay Wilder vs. Tyson Fury, Manny Pacquiao vs. Keith Thurman, and Errol Spence Jr. vs. Terence Crawford are all bouts we can thank PBC for making.
Will this deal encourage matchmakers to sign more of the fights fans are clamoring for remains to be seen. Many attribute the demise of Showtime Sports to poor matchups by PBC. The last bout on the network takes place Dec 15th between David Morell and Sena Agbeko. This is just over a year after the Fox Sports/PBC relationship ended with the Wilder/Helenius PPV (October 15, 2022).
Is this a loss leader for Amazon or have they structured a mutually beneficial partnership; only time will tell. One thing we do know, is that for the Prime is the home of PBC for the near future.