As the NBA seeks to inject excitement into the inaugural In-Season Tournament, the Atlanta Hawks have taken an unconventional, attention-grabbing approach to drum up enthusiasm. On Thursday, the Hawks left online fans stunned with a marketing move that certainly broke the mold.
In a surprising move, the team released an OnlyFans-inspired advertisement for their In-Season Tournament games, featuring none other than their mascot, Harry the Hawk. The video, shared on social media, left fans in awe as it depicted Harry engaged in presumably unspeakable activities in a bed. A sultry narrator took the unconventional route, asserting that true Hawks fans understand that the "real" action unfolds during the tournament games.
The unexpected marketing campaign didn't stop there. In a bold move, the Hawks provided a link for fans to purchase tickets to the upcoming in-season tournament games, emphasizing that the genuine excitement lies within the tournament experience. The team's first tournament matchup is set for November 17 against the formidable Philadelphia 76ers.
Unsurprisingly, the video elicited strong reactions from social media users, including some of the Hawks' own players. Distancing himself from the eyebrow-raising content, Star player Trae Young took to Twitter to disclaim any involvement in its creation.
"I had no part of this," Young stated while retweeting the eyebrow-raising video, making it clear that the bold marketing move was not endorsed or participated in by the team's key players.
As the In-Season Tournament gains traction and teams around the league grapple with engaging fans in this novel competition, the Atlanta Hawks have undeniably set themselves apart with this daring marketing strategy. The question now remains whether Harry the Hawk's risqué antics were enough to generate the extra interest and attendance the team hopes for as they dive into the unique landscape of the In-Season Tournament. Fans in Atlanta will soon experience firsthand whether the on-court action lives up to the bold promises made in this one-of-a-kind marketing endeavor.
This is Dez Barnes of Pretty Girls Love Sports, a new writer on the MTMV Sports platform. I am a retired US Army veteran, professional cheerleader, dog mom, and avid sports lover. Feel free to follow my writings as I dive into the latest sports news! You can find me on all social media channels @PGLOVESPORTS.