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"Never Know What's Next" Launched by the NBA, MLB, and NHL


The National Basketball Association (NBA), Major League Baseball (MLB), and the National Hockey League (NHL) have joined forces to launch a new responsible gaming campaign called "Never Know What's Next." The 30-second spot, supported by sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel, PENN Entertainment (operator of ESPN BET), and the National Council on Problem Gambling, aims to promote responsible betting in sports.


Set to premiere on linear platforms during the NBA's In-Season Tournament game between the Cleveland Cavaliers and the Philadelphia 76ers on TNT at 7:30 p.m. ET on Nov. 21, and on the @NBA, @MLB, and @NHL social platforms, the campaign encourages fans who engage in sports betting to do so responsibly by always setting limits.


At the core of the campaign is an educational message emphasizing that betting is a form of entertainment and should be approached responsibly. The initiative aims to inform bettors that there are no guaranteed "locks" or "easy money" in sports betting. Utilizing live game action from the NBA, MLB, and NHL, the spot underscores the inherent unpredictability of sports, showcasing moments like game-winning shots from beyond half court, game-changing saves on the ice, or walk-off home runs.


The campaign directs fans to https://responsibleplay.org/, the National Council on Problem Gambling's digital destination providing resources for fans to learn more about responsible gaming. The NBA, MLB, and NHL have adopted a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to their fan base.


Scott Kaufman-Ross, NBA Senior Vice President Head of Gaming & New Business Ventures, highlighted the collaborative effort, stating, “Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States.”


Casey Brett, MLB Senior Vice President, Business Development, expressed pride in being part of the campaign and emphasized the importance of ensuring fans bet responsibly. Keith Wachtel, NHL Chief Business Officer, emphasized the campaign's commitment to educating fans about responsible betting, especially given the increasing number of fans with the opportunity to legally bet in their home states.













This is Dez Barnes of Pretty Girls Love Sports, a new writer on the MTMV Sports platform. I am a retired US Army veteran, professional cheerleader, dog mom, and avid sports lover. Feel free to follow my writings as I dive into the latest sports news! You can find me on all social media channels @PGLOVESPORTS.


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