In a remarkable achievement for the second consecutive year, the NFL has once again set a Thanksgiving Day viewership record. Across the three thrilling matchups – Green Bay Packers vs. Detroit Lions, Washington Commanders vs. Dallas Cowboys, and San Francisco 49ers vs. Seattle Seahawks – the average viewership (combining TV and digital platforms) reached an impressive 34.1 million. This figure not only stands as the highest Thanksgiving Day average on record but also surpasses the previous year's record of 33.6 million.
The unduplicated audience for all three games collectively tallied 133 million, marking the second-highest Thanksgiving Day total audience in history, narrowly trailing last year's record.
The late afternoon clash on CBS between the Commanders and Cowboys stole the spotlight, averaging 41.8 million viewers (TV+Digital). This makes it the second most-watched NFL regular-season game ever, following last year's Thanksgiving Day showdown between the Cowboys and New York Giants.
The early game on FOX featuring the Packers and Lions recorded an average viewership of 33.7 million (TV+Digital), setting a new record as the most-watched early Thanksgiving Day game.
In the primetime slot on NBC, the game between the 49ers and Seahawks captivated an audience of 26.9 million viewers (TV+Digital). This marks the highest primetime Thanksgiving game since 2015 and the second-highest since NBC began broadcasting Thanksgiving Day primetime games in 2012.
Source: Nielsen and first-party Digital
This is Dez Barnes of Pretty Girls Love Sports, a new writer on the MTMV Sports platform. I am a retired US Army veteran, professional cheerleader, dog mom, and avid sports lover. Feel free to follow my writings as I dive into the latest sports news! You can find me on all social media channels @PGLOVESPORTS.